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Corporate Advocacy Books

  • Autor: Judith D. Hoover
  • Editor: Greenwood Press
  • Relaese Date: 30 March 1997
  • ISBN: 1567200664
  • Format Book: PDF, Epub, DOCx, TXT
  • Number of page: 272 pages
  • File Size: 29MB
  • Rating:


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Description Corporate Advocacy de Judith D. Hoover:

Internal and external advocacy is a complex communication process, with many interwoven purposes, methods, and expected (or unexpected) outcomes. This work examines advocacy processes by looking at corporate rhetoric, corporate cultures and the hidden sources inherent in both. JUDITH D. HOOVER is Professor of Communication at Western Kentucky University./e She has published widely in the field and has authored chapters in various other contributed books.

Comments

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