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Thank You for Arguing Books

  • Autor: Jay Heinrichs
  • Editor: Random House USA Inc
  • Relaese Date:
  • ISBN: 0385347758
  • Format Book: PDF, Epub, DOCx, TXT
  • Number of page: 408 pages
  • File Size: 17MB
  • Rating:


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Description Thank You for Arguing de Jay Heinrichs:

For when you really have to get your point across *Expanded and Revised: Including new chapters on leadership, Obama s oratorical mastery, the pitfalls of apologies and an Argument Lab section to put your new skills to the test.* "Thank You for Arguing "is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets this book discloses include Cicero s three-step strategy for moving an audience to action as well as Honest Abe s Shameless Trick of lowering an audience s expectations by pretending to be unpolished. But it s also replete with contemporary techniques such as politicians use of code language to appeal to specific groups and an eye-opening assortment of popular-culture dodges including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy. Whether you re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, "Thank You for Arguing" is for you. Written by one of today s most popular language mavens, it s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a "paralipsis" and a "chiasmus" when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way." JAY HEINRICHS spent 25 years as a journalist and publishing executive before becoming a fulltime advocate for the lost art of rhetoric. Since then he s taught persuasion to Fortune 500 companies, Ivy League universities, NASA, and the Pentagon. He is also the author of "Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever.""

Comments

Edgar Re: Thank You for Arguing

I do not have enough good things to say about this book. It was fanstastique!

Steeldragon Re: Thank You for Arguing

I am totally absorbed in this book at first. thank you

Gofton Re: Thank You for Arguing

I am totally absorbed in this book at first. thank you

Mnelas Re: Thank You for Arguing

I'm glad you finally downloaded the epub versions. . I am very happy

Borad Re: Thank You for Arguing

I just read Chapter 1, and it is good.