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Compelling People Books

  • Autor: John Neffinger
  • Editor: Hudson Street Press
  • Relaese Date: 15 August 2013
  • ISBN: 1594631018
  • Format Book: PDF, Epub, DOCx, TXT
  • Number of page: 304 pages
  • File Size: 36MB
  • Rating:


Description Compelling People de John Neffinger:

The new art and science of being impressive
Everyone wants to know how to be more appealing and effective, but most of us don't think we can have the charm of a Bill Clinton or an Oprah Winfrey. Not only do Matthew Kohut and John Neffinger lay waste to the myth that this asset can't be taught, they have drilled it down to its basic components.
These components are easy to understand--strength (the root of respect) and warmth (the root of affection)--but the trick is in the execution. Drawing on cutting-edge social science research as well as their own work with Fortune 500 executives, members of Congress, and Nobel Prize winners, authors Matt Kohut and John Neffinger demystify the process we use to size each other up and help us learn how to be both strong and warm so that we can win the admiration, respect, and affection we desire.
Smart and authoritative, "Compelling People" will forever change the way you move through the world. It will speak to readers of landmark bestsellers like Influence by Robert B. Cialdini as well as Made to Stick by Chip and Dan Heath. John Neffinger and Matthew Kohut are partners in KNP Communications, a firm specializing in presentation coaching and communications strategy for corporate and political clients. They also lecture regularly at Harvard Business School, Columbia Business School, MIT, Bennington College, and the Naval War College.


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