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Buyology Books

  • Autor: Martin Lindstrom
  • Editor: Crown Business
  • Relaese Date: 01 January 2008
  • ISBN: 1299072011
  • Format Book: PDF, Epub, DOCx, TXT
  • Number of page: pages
  • File Size: 34MB
  • Rating:


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Description Buyology de Martin Lindstrom:

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores: Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products? Despite government bans, does subliminal advertising still surround us - from bars to highway billboards to supermarket shelves? Can "Cool" brands, like iPods, trigger our mating instincts?Can other senses - smell, touch, and sound - be so powerful as to physically arouse us when we see a product? Do companies copy fromthe world ofreligion and create rituals - like drinking a Corona with a lime - to capture our hard-earned dollars? Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced - or turned off - by marketers' relentless attempts to win our loyalty, our money, and our minds. Information about this writer is not observed and also is taken away at the request of the writer. Perhaps you could be interested in different publications with the Martin Lindstrom. We were able to obtain the vast majority of nearly all iformatsii available for you. Pertaining to creators of these studies: web page does not extend to consumer gain access to a person's books on our web pages simply initial information about the publication. If you feel this site can be infringing, please write to people about this so if you are in truth the writer these books, we shall rapidly take out web pages from your web-site.

Comments

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